Skip to main content
  • Contact Us
  • My Account
  • Location
  • Bag
  • Search
James & Williams Jewelers logo
  • Location
  • Bag
  • Search
  • Rolex
  • Engagement
    Engagement Rings
    Diamond Engagement RingsRing Setting EducationShop Settings
    Wedding Bands
    Diamond Wedding BandsEnternity BandsMen's Wedding Bands
    Shop By Designer
    De Beers ForevermarkMemoirePeter StormScott KaySimon G

    Explore All Engagement
  • Diamonds
    Loose Diamonds
    Browse DiamondsDiamond EducationDiamond Buying Tips
    Diamond Jewelry
    Diamond Fashion RingsDiamond EarringsDiamond NecklacesDiamond Bracelets

    Explore All Diamonds
  • Shop by Category
    Rings
    Diamond RingsGemstone RingsGold RingsFashion RingsMen's RingsWedding Rings
    Bracelets
    Diamond BraceletsGemstone BraceletsGold BraceletsSilver BraceletsFashion BraceletsMen's Bracelets
    Necklaces
    ChainsDiamond NecklacesGemstone NecklacesDiamond CrossesGold CrossesFashion NecklacesMen's Necklaces
    Accessories
    CharmsCufflinks
    Giftware
    FigurinesGlassware and BarHome Accessories

    Explore All Shop by Category
  • Designers
    RolexA. LinkALORArtCarvedBellarriCarla/Nancy BDe Beers ForevermarkDiana
    Facet BarcelonaFreida RothmanHeather B. MooreJabelJames & WilliamsJohn HardyLladroLuvente
    MemoireMovadoPeter StormRaymond WeilRembrandt CharmsScott KaySeikoSimon G
    Spark CreationsSwarovskiTritonWaterfordWedgwoodWilliam Henry

    Designers
  • Watches
    Watches by Gender
    Men's WatchesWomen's WatchesShop All Watches
    Rolex
    Rolex
    Movado
    Movado
    Seiko
    Seiko

    Explore All Watches
  • Our Store
    About Us
    About Us
    Services
    Services
    Testimonials
    Testimonials
    Online Financing
    Online Financing

    Explore All Our Store
  • SALE
  1. Home
  2. Education
  3. Diamond Buying Tips

Diamond Buying Tips

Buying a diamond could be one of the most important purchases in one’s life. The following tips may help make it easier to make this important purchase.

Diamond Weight & Size

Some people want to buy the biggest diamond possible. Is this always the right choice? We feel that it's always a matter of preference, but here's something to think about:

The larger the diamond, chances are the more inclusions it likely has, and because it's larger, these inclusions are typically even more visible than on a smaller diamond. But most importantly, if the diamond cut isn't proportioned correctly, it won't return the maximum amount of light through the top of the diamond.

This illustrates that no matter how large the diamond, its cut and proportions determine how brilliant the diamond really is.

Diamond Color

Since diamond colors range from colorless to yellowish-brown, sometimes these colors can add warmth or depth to your diamond. Also, by mounting a non-colorless diamond in yellow gold can make the diamond appear colorless in some cases.

We are always happy to share our expertise about diamonds. Please let us know how we can help you make a confident decision in your diamond purchase.

More Diamond Education

  • Learn about the 4Cs of Diamonds
  • Schedule a Diamond Consultation with us
  • Learn how to Care for your Diamonds

Search Loose Diamonds

James & Williams Jewelers
James & Williams Jewelers
7020 Cermak Road
Berwyn, IL 60402-2172
(708) 788-9200
Store Information
Store Hours
Monday:Closed
Tues - Fri:10:00am - 5:30pm
Saturday:10:00am - 4:00pm
Sunday:Closed
Education
  • Jewelry Education
  • The Four Cs of Diamonds
  • Diamond Buying Tips
  • Choosing the Ring
  • Birthstone Guide
  • Gemstone Guide
  • Precious Metals
  • Caring for Fine Jewelry
  • Diamond Cleaning
  • Gemstone Cleaning
  • Anniversary Guide
  • Gold Buying Guide
Categories
  • Engagement Rings
  • Engagement Bands
  • Rings
  • Necklaces
  • Pendants
  • Bracelets
  • Accessories
  • Earrings
  • Watches
  • Giftware
  • Hoop Earrings
Our Store
  • About Us
  • Privacy Policy
  • Services
  • Privacy Preferences
Newsletter
Follow Us

© 2023 James & Williams Jewelers. All Rights Reserved. Website designed, maintained, and hosted by Punchmark. Accessibility Statement.